The logo
The Earth’s Microcosm clover-shaped logo is inspired by a famous medieval map created by Heinrich Bunting (1545-1606). In his map titled "Die ganze Welt in ein Kleberblat” ("The whole world in a cloverleaf”), Bunting shows the three continents of the Old World (Europe, Asia and Africa) divided by the seas, but connected by Jerusalem as the hub of the world. Such representation of Jerusalem was popular in medieval maps. Bunting painted the clover shape as a homage to his hometown, Hannover, the crest of which is the cloverleaf.
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In the interpretation of "Israel – Earth’s Microcosm”, the image of Israel as the junction of three continents well demonstrates the diversities that exist as a consequence of this unique location. These cultural and natural treasures are symbolized in the graphic design of the campaign clover logo. |
The Slogan
From the point of view of tourism, two main features characterize Israel and its attractions:
1. Israel possesses a remarkable diversity of natural and cultural treasures.
2. Israel is a small country, and all attractions are easily accessible.
While considering the appropriate slogan for the campaign, several ideas came up, such as "ISRAEL – In the palm of your hand”, but then the term "Microcosm” came up, and "Earth’s Microcosm” seemed just right. One may comment that such a slogan is a bit pretentious, but every image prepared for the campaign stabilized the feeling that Israel truely deserves this description.
Bear in mind that, unfortunately, Israel is also Earth’s Microcosm in some disturbing aspects, which are the ones usually seen on the media. You are invited to take a virtual tour of Israel by browsing through the campaign images, and don’t forget that they are only an appetizer for the real experience which is only a few hours’ flight away.
Unique lectures and talks, accompanied by Guy's vivid imagery and commentary
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One Comment for About the Campaign
love your collages!!
I have been doing that with my photos too for many years. I like how it creates a whole out of the stills. Gives an atmosphere that one picture alone can’t do.
I already sent one comment but i wanted to add some more after looking at your stuff a little longer.
I’m an Israeli but i can’t write in Hebrew from here, i don’t have a Hebrew key board.
In fact i am not usually a big fan of computer technology. (if thats possible this day and age) .Like you say somewhere in your site, i prefer to see the real things instead of the virtual version usually.
But your work really caught my fancy. I have spent the last two evenings looking at your website and honestly i have never sat at the computer like this…there is always too many other things on the agenda. i really love what you do.
I now live in a smallish city in Colorado, USA. This town has passed some laws that protect its beautiful environment and make it a good place to live for people that love nature . It is surrounded by open wilderness areas with hiking and biking trails. It also has bike trails all over town. I wish more places in Israel would do the same because it would create some open spaces for everyone. Also Israel has great weather for biking many months of the year. Tel Aviv could be a n ideal city for bikes with its climate and flat geography.
Write me back if you have any interest in how things are done here (even though its the USA)
Thank you so much for all your work!
iris