{"id":1112,"date":"2012-12-19T23:24:13","date_gmt":"2012-12-19T21:24:13","guid":{"rendered":"http:\/\/guyshachar.com\/content\/?p=1112"},"modified":"2016-07-14T21:48:28","modified_gmt":"2016-07-14T19:48:28","slug":"haifa-trail-urban-trek-city-dna-haifa-tourism-conference","status":"publish","type":"post","link":"https:\/\/guyshachar.com\/en\/2012\/haifa-trail-urban-trek-city-dna-haifa-tourism-conference\/","title":{"rendered":"Haifa Trail Urban Trek &#8211; the DNA of the city: Lessons from Haifa Tourism Conference"},"content":{"rendered":"<p>&#8220;People of Haifa Want Tourism!&#8221;<br \/>\nThis is the opening title of the Haifa Trail presentation projected on the entrance wall of the 4th Haifa Tourism Conference hall.<\/p>\n<p>Haifa Trail was initiated as an urban trek &#8211; a travel\/tourism oriented project. During the conference we came to conclusion that the trail is more than that &#8211;<br \/>\nas it identifies and leverages Haifa&#8217;s essence or &#8220;DNA&#8221;, it serves as an important platform for various urban aspects, such as: city branding, community empowering, framework for sport and culture activities and a potential to significantly\u00a0contribute\u00a0to the local economy.<\/p>\n<h2>The Presentation<\/h2>\n<div class=\"kad-youtube-shortcode videofit\"  ><iframe loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/KyW1axoyAdo?autoplay=0&controls=1&fs=1&modestbranding=0&theme=dark&rel=0&loop=0&showinfo=1\" frameborder=\"0\" allowfullscreen=\"true\"><\/iframe><\/div>\n<h2>Lessons<\/h2>\n<p>This year, The Haifa Tourism Conference was focused on destination branding. For Haifa this is a highly relevant issue, as the city fails for years to brand itself not only as a tourist destination but even locally \u00a0&#8211; young Israelis keep leaving the city to live in other settlements.<\/p>\n<p>Many speakers in the conference, including the keynote speaker Prof. Frederic Dimanch from SKEMA business school in France, talked about the &#8220;competitive identity&#8221; of a destination. If it is a city, identifying its\u00a0essence, or &#8220;DNA&#8221;, is crucial for building the brand.<\/p>\n<p>For years, Haifa has been trying to become something else, despite its residents&#8217; protest, who recognize the city&#8217;s assets and strengths.<\/p>\n<p>Haifa Trail was initiated as a grass root initiative by people who live in Haifa and familiar with its\u00a0nooks and crannies. The initial idea was to form a long Urban Trek, traversing the city&#8217;s unique landscapes.<\/p>\n<p>Without noticing, Haifa Trail simply gathered the\u00a0essence of the city into a continuous experience. In a way, it is an actual DNA&#8230; a physical, actual, city genome, with 21\u00a0chromosomes &#8211; the trail segments, each one uncovering a unique aspect of the city&#8230;<\/p>\n<p>So Haifa Trail is not only an Urban Trek intended for tourists for hiking or running. It is a platform. It is a base for subjects and activities to be built upon: \u00a0Connection to the\u00a0hometown,\u00a0\u00a0Sense of community, Community\u00a0empowering\u00a0and activities, cultural events, sport events, small businesses development, a thread for unique identity, and more.<\/p>\n<p>This is how an Urban Trek or Urban Trail can be the actual DNA of the city.<\/p>\n<p>&nbsp;<\/p>\n<h2>Some photos<\/h2>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>Haifa Trail was initiated as an urban trek, but the trail is more than that &#8211; as it identifies and leverages Haifa&#8217;s essence or &#8220;DNA&#8221;, it serves as an important platform for various urban aspects, such as: city branding, community empowering, framework for sport and culture activities and a potential to significantly contribute to the local economy.<\/p>\n","protected":false},"author":1,"featured_media":3188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[14,6],"tags":[31,33,55,56],"class_list":["post-1112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haifa","category-israel","tag-hiking","tag-industry","tag-tourism","tag-urban"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/guyshachar.com\/en\/wp-json\/wp\/v2\/posts\/1112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guyshachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guyshachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guyshachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guyshachar.com\/en\/wp-json\/wp\/v2\/comments?post=1112"}],"version-history":[{"count":1,"href":"https:\/\/guyshachar.com\/en\/wp-json\/wp\/v2\/posts\/1112\/revisions"}],"predecessor-version":[{"id":3189,"href":"https:\/\/guyshachar.com\/en\/wp-json\/wp\/v2\/posts\/1112\/revisions\/3189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guyshachar.com\/en\/wp-json\/wp\/v2\/media\/3188"}],"wp:attachment":[{"href":"https:\/\/guyshachar.com\/en\/wp-json\/wp\/v2\/media?parent=1112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guyshachar.com\/en\/wp-json\/wp\/v2\/categories?post=1112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guyshachar.com\/en\/wp-json\/wp\/v2\/tags?post=1112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}